Frank Luntz is a strategist and pollster who has worked on behalf of the Republican Party for nearly three decades. The following interview was conducted by FRONTLINE’s Jim Gilmore on Jan. 12, 2021. It has been edited for clarity and…
How to Win an Election with Storytelling
A leading political strategist explains how candidates use the art of storytelling to help swing elections. (Source: The New York Times Op-Docs)